When someone is injured and wants to file a claim, their usual response is to search online. As a personal injury lawyer, you want your website to be on the top so that a prospective client visits the portal and requests a consultation. SEO, pay-per-click advertising, social media marketing, and content marketing are some of the usual strategies for achieving more leads, but what matters before anything else is your website. You need a professional firm, such as Nifty Marketing, to review the design and redo it when necessary. If you intend to redesign your injury law firm’s website, here are some pointers to consider.
Choose the right agency
You may know the kind of look and feel you want for your law firm website, but the actual requires extensive experience in coding, design, and development. Find an agency that specializes in web design for legal sites and can also handle the marketing work. They should have worked with full-service law firms and single practitioners because that exposure helped them understand your requirements better.
Discuss every detail
What kind of website do you want? Do you just want a landing page for your ads, or wish to reimagine the entire website with specific elements? What about having a blog where you can post legal articles and content? If you understand the elements you need, the design team will be able to help better.
Consider local search marketing expertise
An agency that specializes in PPC and local search marketing along with SEO should be your first choice. Eventually, your website’s content must be optimized for keywords and on-page SEO elements. Also, it would help if you targeted the correct city and areas to get leads that convert. A full-service agency is always a better choice.
Always have a timeline
Designing a website for an injury law firm can take time, but that doesn’t mean you have no ideal what the web development team is doing. Make sure to ask for a demo or at least a few wireframes to understand the look of the final design and discuss how often they will show progress.
Don’t look for cheap services
Your website remains the first thing that prospects and leads check, and there is no point of cutting corners, especially as your entire marketing game could be at risk. Choose a web design service that offers value for money and has a credible track record.
Make your list of design services for injury law firms now!
